After more than 50 years of stable growth Lisman actively serves material handling professionals in more than 80 countries. Read more about the milestones in the Lisman history below.
Lisman reached an important milestone: the 50th anniversary since the establishment of the company! This special year is marked by some memorable achievements. We released a special anniversary book with a brief history of Lisman, offer a Helly Hansen® jacket as a present to our best customers and organized two “anniversary days” in April for our customers. In June there was a fantastic party in Rotterdam for all the present and former employees of Lisman. The company grows further: Lisman sells in the meanwhile more than 6.000 machines every year. The international team of more than 75 employees speaks 15 languages. We start several projects to improve our internal processes and IT, all to increase the customer satisfaction.
Lisman exports nowadays more than 5,000 machines each year to more than 80 countries worldwide. The Lisman Forklifts Group NV is incorporated as holding for the companies in the Netherlands and Malaysia to highlight the international aspect of our business. The old domain names lisman.nl and lismanasia.com are merged in the new domain lismanforklifts.com and Lisman introduces a new pay-off 'Leader in used forklifts'. This underlines our mission as international, renowned and leader company in the used material handling business.
Lisman opens its Asian branch, Lisman Forklifts Asia Sdn Bhd, near Kuala Lumpur in Malaysia. As in Lisman Vorkheftrucks in The Netherlands, professionals in the industry can find an excellent variety of high quality stock of more than 400 units of material handling equipment and aerial platforms within the Lisman Asia premises. All sales ready to be shipped anywhere in South East Asia.
Jos Lisman and Gert Versteeg leave the company to enjoy retirement.
Lisman builds its third business property (the B-hall) close to the two other premises, on Kamerlingh Onneslaan. A building with 7,000 m2 floor space is created, with covered storage capacity of 6,000 m2, including loft space. This provides Lisman with it third showroom.
Gert Versteeg leaves the board of governors and Bob Backers joins Lisman as Operations Manager. Prior to this, Bob worked in various logistics and financial functions at Shell and Ahold.
Because of expansion, Lisman builds a second company premises, with a surface areas of 4,500 m2 for extra storage capacity, in the existing industrial park. Lisman has a second showroom (the C-hall) at these premises on Archimedesstraat.
Jos transfers the directorship and his shares to his son Koen, who then manages the company together with Shareholder Director Anton and director Gert Versteeg.
Lisman adds access equipment to its range.
Koen Lisman (son of Jos) joins the company and sets up a separate purchasing department. Prior to this, for three years following on from his studies in Business Administration, Koen provided commercial management to Rentpower in Utrecht, importer of GS and Fiamm traction batteries, which was formerly part of the family company.
Lisman expands its purchasing strategy and, as well as the purchasing of used machines in the Far East, focuses more actively on purchasing surplus machine fleets from OEMs within the European Union.
Lisman expands its range with warehouse trucks and rough terrain forklift trucks and telescopic platforms. The strategic decision is also taken to only trade with dealers and not end-users.
Lisman grows too big for Utrecht and moves to Techniekweg in IJsselstein, where they have premises with a surface area of 15,000 m2. Gert Versteeg, who joined Lisman shortly before as general manager, joins the board of directors.
After small-scale editions by direct mail, ‘Lifttruck News’ is developed. Lisman starts to circulate full colour mailings periodically around the world, targeting the purchasing profile of international dealers.
Lisman buys a sizable number of heavy machines from Sweden, which there appears to be great demand for in other parts of the world. This deal lays the financial basis for the company expansion which follows. More and more investments are made in supplying machines from Japan which are primarily sold on in Europe.
Lisman makes, as it appears later, a strategic investment in a gigantic IBM computer. This makes Lisman the first European trading company to build an up-to-date database of the global lifttruck market by brand interest. Partly thanks to this information, purchasing opportunities are created from early insights into importers’ and dealers’ surplus equipment. Based on this marketing information, Lisman can also observe where there is demand for what type of machines.
Jos Lisman, the older brother of Anton, initially works in the automobile industry following his Car Engineering studies at technical college. He has supported Lisman Forklift Trucks with the development of international trading activities since the company was founded. In 1972 Jos officially joins the company as a director together with his younger brother and father. In this same year Lisman moves to Jekerstraat in the centre of Utrecht.
Anton Lisman junior (current Shareholder Director at Lisman Forklift Trucks) joins the company after completing IVA Autoschool in Driebergen.
Anton Lisman senior (1914 – 2005†) founded Lisman Vorkheftrucks BV. at Voordorpsedijk in Fort Blauwkapel (Utrecht). The first employee also started work in this year. The aim for the company is to run a retail and service business in new and used forklift trucks.